TALNT
Alerts Feature

Product Design

Introduction

TALNT is an executive search platforms start up which tracks executive level job moves, providing business insights, information and analytic data to its users. Following our redesign of the platform, we delivered the MVP version of TALNT and the focus was on progressing to MMP. Introducing The alerts feature was the next step in working towards making our product loveable.

MY ROLE

Research, analysis, product design, design systems, user-testing.

THE TEAM

2 designers, 1 product manager, 5+ engineers.

TIMELINE

May 2023 - Ongoing

Users grew over 12X in the last year, moving TALNT into a position where the company began generating revenue and rapidly changing to suit the needs and demands of its users and stakeholders

Overview of the Alerts Feature

Creating an alert

Search Functionality

Delete Alert

Alerts Settings

Alerts Settings

Users often face difficulty in curating their news feeds to match their specific interests. Lack of customisation results in users being bombarded with notifications that may not be relevant to their preferences or needs. Consequently, users may miss out on important updates and feel overwhelmed by the sheer volume of information. TALNT alerts needs to solve this.

Breakdown of the problem

Users want to see customised data

We need to provide users with relevant data so that TALNT is personalised to their needs.

Users want to see customised data

Issues of usability have been evident in other TALNT products and it is crucial to the user experience.

Feature must be relevant to user goals

This is a new feature so we must work with users to see if this is relevant.

Breakdown of the problem

TALNT is used by different personas with various motivations when using the platform.

Our users include business owners, consultants,  researchers, analysts and recruiters. However since TALNT is used widely across the consultant industry is is crucial we provide a service that matches all these users needs.

Process

We started the process with a product experience review of our current TALNT product

Key Takeaways

Very high drop-off rates indicated poor onboarding and an underwhelming product experience

a large number of workflows and experiences in the TALNT product scored very low as per our benchmarking

We have a large number of user cases which presents a number of problems when meeting user requirements

A imperative was put in place to improve the usability of the new features and an improvement on the sites accessibility

Design Goals

The experience review also helped us define our focus areas for the feature design.

Flexible

The alerts feature needs to be adaptable to different screen sizes and devices

Simple to use

The design has to be clean, and help users easily complete their tasks.

Coherent

The design for the alerts field has to be consistent with the rest of the site.

Process

Identifying and prioritising user jobs

Our users include business owners, consultants,  researchers, analysts and recruiters. However since TALNT is used widely across the consultant industry is is crucial we provide a service that matches all these users needs.

Process

Bucketing user jobs into the stages of the user journey

User jobs from the Jobs-To-Done exercises helped us see patterns and map out the user journey into five broad buckets. For the MVP.


Process

Initial Sketches

Based on the research and our product goals I create some sketches

Process

Identifying and prioritising user jobs

Our users include business owners, consultants,  researchers, analysts and recruiters. However since TALNT is used widely across the consultant industry is is crucial we provide a service that matches all these users needs.

Process

Initial Ideas

After the sketches were reviewed and discussed I created some initial Figmas

Solution

Final Outcome: Highlights

The alerts modal was iterated several times until users and stakeholders were happy.

Design Goal: Flexible

The alerts feature has to be responsive

User Scenario

Owners may have to travel for meetings so it is essential for alerts to be usable on mobile devices

Solution

The product was designed to be responsive on all types of platforms

Design Goal: Simple to use

Clear customisation options

Problem

Previously users were receiving a large number of moves which were irrelevant to them

Solution

The alerts feature has a simple process for personalising move alerts based on the users requirements.

Design Goal: Coherent

Final Outcome: Highlights

User Scenario

The design need to be coherent and inline with all of the other products and features on TALNT

Solution

Along with delivering a MVP I created a style guide with reusable components that we used on the alerts

Impact

User time retention increased by 120% over the last year,  It helped thousands of users reach their goals and receive relevant data from TALNT, users managed to create long list easily, Business owners and CEO gained a product that was responsive and could be used on the go.

Currently in London